Ford Better Ideas™ (Ford Motor Company Detroit)
Das wegweisende und mehrfach ausgezeichnete Internet-Special 'Better Ideas' entstand im Auftrag der Ford Motor Company, dem zweitgrößten Automobilhersteller der Welt. Mittels komplexer Animationen wurden die Zukunftsvisionen der Autobauer aus Detroit in Sachen Umweltschutz, Sicherheit und Design im Detail vorgestellt.
Kunde: Ford Motor Company Detroit (via Ogilvy & Mather)
Projekt: Ford Better Ideas™
Technik: Flash, 3D, HTML
Ford Motor Company re-launches interactive Web site for consumers
DEARBORN, Mich., July 8, 1999 – Ford Motor Company today announced the re-launch of its "Better Ideas" website with all new features and capabilities. The site – accessible from www.ford.com – fully exploits state-of-the-art interactive graphics and sound to deliver educational content to consumers in an exciting and entertaining fashion.
Better Ideas is an online destination where users can learn and interact with information that covers three vital areas: vehicle design and technology; Ford Motor Company’s environmental innovation and activity; and safety and security. The site now can be accessed in both high- and low-bandwidth versions. The high-bandwidth version gives users a stimulating sound experience with an original electronic score composed by the "Godfather of Techno," Derrick May of Detroit.
The Better Ideas site is an interactive breakthrough for Ford Motor Company. Employing new uses of Macromedia’s Flash technology, Better Ideas has been honored as their "Site of the Day." Macromedia is a leading provider of Internet tools and technologies.
"The edgy look, feel and sound make Better Ideas an exciting experience, but for users, content remains the bottom line. There’s a wealth of knowledge here including driving and child safety information. You can also help keep the environment safe by learning how to reduce the environmental impact of vehicle emissions," said David Sanabria, New Business Development Manager, Internet & New Media.
In the Design and Technology area, users can learn about new and future vehicle features such as adjustable brake pedals and accelerator pedals. The reverse sensor is also demonstrated to show visitors how the sensor can help a person drive more safely while in reverse.
"We want to entertain and captivate, while at the same time provide solid and useful information," said Thor Ibsen, Manager, Internet & New Media. "The ford.com experience will change what you once thought of Ford Motor Company."
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